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| http://conceptgenius.com/tag/logos/ |
The Apple logo is a prime example of good design. The syntactical tools used in this logo is powerful for the pure simplicity it has to offer to the viewer. It's as if the logo is almost hooking and inviting in the consumer, making them wonder, why would someone put a huge apple on their product? The image on the left represents the more older design, while the one on the right is the modern design, creating a non-stressful vibe to the audience. This makes for a warm welcoming which in turn attracts attention.
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| http://www.artistmike.com/Bad-Logos/BadLogo-Hotdogs.jpg |
This design is purely unsuccessful. Everything about it just screams awful. The creepy looking fella eating the hot dog like that represents something entirely different to the audience, conveying a different kind of message to others then eating at a restaurant. The colors as well create intense tension, for it being vibrant and a bit chaotic, which makes the consumer not want to eat there, even for me.
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