The Basic Elements of Graphic Design.

1961 Neste Oy Corporate annual report designed by Olli Stelander.

LINE:

Graphic designers have a wide array of projects to handle since they cater to their clientele. In design, many of the basic elements come from sketching, and with sketching, lines are formed to create a visual communication. The image above is an example of a design dealing with line to get their message across, as it deals with oil drilling. This specific designer uses lines to describe the hoses for the oil drilling effect. The thick continuous lines communicate an important element on the design to justify what is going on in the piece.

An image created using an app called 'Colorstroke HD'

Color:

Color is an imperative element to design. Graphic designers use color to create an emotional and psychological affect to any of the viewers observing a certain piece. Color is also categorized as a form of symbolism. In our reading, "A Primer of Visual Literacy", Donis A. Dondis describes the color red as a symbolic form of, "Danger, love, warmth, and life." With that single color, red can be used to justify many meanings to give a certain affect. In the image above vibrant use of colors were used to give an example of what a single app on a phone can do. I believe they used such vibrant colors to hook in consumers because we are attracted to bright colors.

http://www.gmxacademy.com/higher-national-diploma-in-graphic-designing-2013-2014/

TEXTURE:

Texture is an visual element that serves a purpose where viewers can almost imagine what an image feels like by how it was created. We can view texture by touch and sight, for it shows as an optical illusion, which makes us believe that we can actually feel the object. The image above is a perfect example of texture, so when I view the image, it gives off a prickly feel since triangles are piled on top of each other forming a 3-D effect. Most of us that view images almost contain a piece of texture, because it is being presented, serving a sensitive and enriching experience.